
A UK digital and AI consultancy founded in 2019. It helps organisations get more value from the systems, data and AI they already have, and from the platforms they move to next.
Data strategy, technology and licence audits, and the leadership and culture side of change.
Matt Small
Matt founded OMNIADIGITAL in 2019 after a career at BP. As Chief Data Officer for Castrol, he set the global data and analytics strategy across more than 80 countries. He now advises businesses and charities on data, digital and AI change that starts from business priorities and leaves lasting capability behind it.
Full profile ↗Lucy Lynch
Lucy works with the OMNIADIGITAL leadership team to keep strategy and delivery aligned. She coordinates work across projects, clients and partners, and leads the firm's brand and market positioning. She also runs its data community of roundtables and events, and manages its links with academic and research partners.



